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Style Showdown 2016 // Instagram Challenge Contest

August 2, 2016


I T ‘ S  B A A A A C K ! ! !

Last year we introduced you to our “Style Showdown”, its where customers, like yourself, pick up a fashion item from Freyja and style it the best you can on Instagram. The thing is, we had a dress that came into the store, and it just wouldn’t sell because it truly needed styling to see it at its best. So we challenge you to a styling contest!

Instead of storing the dresses for next year, we are giving them to you all to compete  – and you get to keep the dress after as a thank you. There are limited number of the dresses this year. So you will want to come to the store or contact us ASAP if you want in! This year’s challenge piece is a solid white or solid orange mod style, bat wing, shift dress. Let the games begin 😉

We will announce 3 winners August 16th, the top 3 winners will all receive awesome prizes!! 1st place takes $250 in Freyja summer collections. – Plus all the glory of being the Freyja Fashion Instagram Winner!!

The judging panel will exist of all Freyja staff and last year’s top winner Sarah Buchan. 

Photos will be judged on:

  • Accessories
  • Location
  • Photography skills
  • Creativity
  • Eye for Fashion

Important Stuff:

  • You must use the dress provided.
  • Style any way shape or form. Get creative with your accessories, makeup and locations.
  • Instagram your pic and tag us (@freyjalifestyle) and use hashtag #styleshowdown
  • Must have it posted by August 15th midnight!
  • If you do not use the dress and participate, please return the dress and let another fashionista try her hand at the challenge. We will out the no shows on social media!
  • Come pick up a dress at Freyja and fill out the tiny participation form.
  • Once you have a dress, enter up to 5 Instagram pictures!
  • Feel free to use photography apps and photo apps like VSCO, Beautify, Afterlight, PhotoMirror etc
  • Use selfie sticks if you need, employ a BFF or Instagram Husband to help photograph your great angles!
  • Follow the contest on our Instagram feed @freyjalifestyle


The stylists on staff at Freyja and myself have taken a dress home to style and photograph to provide some examples for you all. But its best to turn to your most favourite fashion bloggers for inspiration.

IMG_7359-1 IMG_7363-1

IMG_7370-1 IMG_7373 IMG_7407-1 IMG_7409-1


If you need to message us, contact us via our Facebook page or email


Cant wait to see your styling!!!


Chan xx