Latest Arrivals

New at Freyja // Granted Sweater Company

October 19, 2016

New Knits from Granted

The best way to spend these chilly rainy days is cozier up in Freyja’s newest knit line, Granted! Shop in store or our Online Store!


Their Story

Established in 1978 in Vancouver, BC, a true family business created by ma and pa passed down to their son and daughter in 2007. The kids grew up learning to kinit and today still base the designs of their sweaters from ones their parents began creating in 1978. Granted designs are inspired by hand-knit sweaters from all over the world, but they say growing up in the Pacific Northwest is their truest inspiration.


The Style

One word, handmade. Every sweater coming from Granted is knitted by hand. By the time a zipper is attached 15-25 hours of work has all ready gone into the sweater. They believe that the handmade sweaters have a touch of magic in them because no two are truly identical. All Granted products are made with 100% wool. A sustainable, durable and temperature regulating material! It’s also insulating even when err, something very important for Vancouverites, but lately also necessary for Fernieites too. If taken care of these sweaters should last a lifetime and are even usually passed down to the next generations.

Come pick up a true Canadian Heritage classic sweater today! Available in store or our online store!

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Fashion, Latest Arrivals

5 Best Bets for Fall and GORJANA !!

September 26, 2016
5 Must Have Investments this Fall! + Check out our new jewelry line – GORJANA!!
Fall is here! All your favourite shops are stocked with new and exciting fall pieces and you want it all. It’s a great time of year for clothes shopping but not so great for the bank balance! Here are my top 5 buys for right now that you won’t regret!
1. Turtlenecks
  Fall is my favourite season as you get to start layering; sweaters, scarfs, vests and boots = cosy! This year a turtleneck is a must. Not only does give a new feel to an old look you can’t get any cosier! Layer under sweaters/ jackets and even dresses. Get some extra wear out of a sleeveless or evening dress by adding a turtleneck. We have several colour options in store right now come and grab one or several to kick start your fall wardrobe.
2. Sweater dress
  This ultra versatile fall go to is worth investing in as the weather turns chilly. Chunky and texture is always a winner but anything soft will have you grabbing for it again and again! Whatever your style we have you covered in store; oversized, cowl neck, neutral or colour come try some on today!
3. Choker
   If you haven’t invested in a choker yet then do! This trend is sticking around and it’s the perfect way to bring any outfit up to date. Skinny or thick, lace or suede there’s so many options so find one that speaks to you. Not sure how to style it? No worries head to the store and one of us will be able to help you!
4. Something velvet.
  Or suede or cord or leather or lace. I am obsessed anything with texture and I need (want) it in my life. There are so many options out there right now and doesn’t have to be a big statement. Find something you like and go for it. For those of you who can’t get away from the all black look this is the perfect way to add interest to an outfit while staying in you black comfort zone. An easy purchase is a velvet choker which ticks 2 boxes at once. My favourite in-store piece is a velvet cord long sleeve t-shirt. It’s velvet and cord! What’s not to love, comes in black or midnight blue.
5. A body
  If you haven’t already discovered the body then now is the time. Looks great simply with jeans and boots and layered under sweaters. Top marks for lace, velvet or turtleneck again ticking several boxes on different trends at once. Perfect for pairing with a pencil skirt or high waist pants to get those smooth, sleek lines.
And, shiny things make us drool… we have a new exciting line from Laguna Beach Cali to share with you all – Gorjana! We have a lot in stock and some of the best sellers up on our webstore!
Pronounced: Gor-YA-na

Gorjana Reidel is a jewelry designer based in Laguna Beach, CA. With her background in fine jewelry, in 2004, she set out on a quest to create affordable luxury – beautiful, timeless jewelry at an approachable price. Today, Gorjana’s beloved designs are stocked in major retail stores and in hundreds of boutiques worldwide. The pieces are plated, 18K gold plating,  18K rose gold or plating Silver plating. In addition to the jewelry’s plating, we apply a protectant e-coat (electrophoretic coat) to help maintain its shine, quality and durability.


Care: Gorjana jewelry carries extremely powerful and positive vibrations. Preserve its plating properties by avoiding contact with cleaning agents, beauty products and water.

Inspired by the California lifestyle, Gorjana’s designs are known for its fine finishes, versatile qualities and light feel. Beautifully crafted jewelry that you’ll want to layer on and won’t want to take off.

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May we present, Miss Ellen Q and the Pumas

September 6, 2016


3 Queens, 1 Outrageous Night!

Freyja Lifestyle Fashion is pleased to present Miss Ellen Q and the Pumas to Fernie Thursday October 6th, with bonus performances by Visa De’Klein and Chi Chi.

That’s right, Fernie is getting it’s first ever Drag Show!

Miss Ellen Q has been slaying the entertainment scene in the Bow Valley for years, and its time to bring that level of performance across the Alberta/BC Border to Fernie!

Miss Ellen Q, aka Joe Bembridge, was instrumental in bringing Banff Pride to Banff in 2013, educating a small mountain town along the way. With a degree in theatre performance Joe is revitalizing the drama department at Banff community High School as an artist in residence. Joe is quoted in an article ( as saying “This is my community, and all I can do is make my community the best it can be.” This is someone we can really relate to in Fernie. Visa De’Klein and Chi Chi reign from Calgary, where they are largely in demand.

The entire night is in the spirit of supporting arts culture in Fernie. All proceeds of the event are to go to The Fernie Arts Station – keeping the arts scene growing and exciting here in our own backyard.

Tickets are $30 and are available at Freyja Lifestyle Fashion downtown Fernie BC. Cash, credit and debit accepted. Phone orders call 250-423-0713

This is a 19+ .

For more information visit

This is a Fernie Pride event.


Fashion, Latest Arrivals

Introducing Twigg & Feather to Freyja

August 30, 2016


New to Freyja this fall among many new exciting lines, is this Nova Scotia sweater designer! All of these are available in store and online!

The Line:

Twigg & Feather is a sweater and knits line that encompasses laid back, bohemian style. It has peices that are easy to wear and easily layered to create effortless outfits that have great style. There are chunky, cozy sweaters that you want to curl up in, and flattering, soft tunics and dresses. Twigg & Feather strives to bring unique peices, that are comfortable and cozy to stylish women.


The Name:

The Twigg & Feather collection was given its name after the owner Jenn LeBlanc became a mother, the symbolism of a Mama bird building her nest from twigs and feathers spoke to her, and seemed like the perfect name for a company that was inspired by a mother fulfilling a need to be creative and care and provide for her child.


The Owner

Originally from Halifax, Nova Scotia Jenn has been fascinated by knitting needles and fashion design for as long as she can remember. After studying Commerce at Dalhousie University, Jenn ventured to sunny California and gained her Knitwear Design degree from FIDM in Los Angeles. She worked for the international brand BCBG Max Azria and for Planet Blue, a brand that encompasses the true Californian way of life. After learning all she could from working in LA she decided it was time to head home. Jenn wanted to be able to work from home to care for her baby boy Maddox, but still craved an outlet to be creative. From then on it was history in the making as Twigg & Feather was born … Studio-4am3 Studio-47 Isabelle-4 Lila-3