May we present, Miss Ellen Q and the Pumas

September 6, 2016


3 Queens, 1 Outrageous Night!

Freyja Lifestyle Fashion is pleased to present Miss Ellen Q and the Pumas to Fernie Thursday October 6th, with bonus performances by Visa De’Klein and Chi Chi.

That’s right, Fernie is getting it’s first ever Drag Show!

Miss Ellen Q has been slaying the entertainment scene in the Bow Valley for years, and its time to bring that level of performance across the Alberta/BC Border to Fernie!

Miss Ellen Q, aka Joe Bembridge, was instrumental in bringing Banff Pride to Banff in 2013, educating a small mountain town along the way. With a degree in theatre performance Joe is revitalizing the drama department at Banff community High School as an artist in residence. Joe is quoted in an article ( as saying “This is my community, and all I can do is make my community the best it can be.” This is someone we can really relate to in Fernie. Visa De’Klein and Chi Chi reign from Calgary, where they are largely in demand.

The entire night is in the spirit of supporting arts culture in Fernie. All proceeds of the event are to go to The Fernie Arts Station – keeping the arts scene growing and exciting here in our own backyard.

Tickets are $30 and are available at Freyja Lifestyle Fashion downtown Fernie BC. Cash, credit and debit accepted. Phone orders call 250-423-0713

This is a 19+ .

For more information visit

This is a Fernie Pride event.


Fashion, Latest Arrivals

Introducing Twigg & Feather to Freyja

August 30, 2016


New to Freyja this fall among many new exciting lines, is this Nova Scotia sweater designer! All of these are available in store and online!

The Line:

Twigg & Feather is a sweater and knits line that encompasses laid back, bohemian style. It has peices that are easy to wear and easily layered to create effortless outfits that have great style. There are chunky, cozy sweaters that you want to curl up in, and flattering, soft tunics and dresses. Twigg & Feather strives to bring unique peices, that are comfortable and cozy to stylish women.


The Name:

The Twigg & Feather collection was given its name after the owner Jenn LeBlanc became a mother, the symbolism of a Mama bird building her nest from twigs and feathers spoke to her, and seemed like the perfect name for a company that was inspired by a mother fulfilling a need to be creative and care and provide for her child.


The Owner

Originally from Halifax, Nova Scotia Jenn has been fascinated by knitting needles and fashion design for as long as she can remember. After studying Commerce at Dalhousie University, Jenn ventured to sunny California and gained her Knitwear Design degree from FIDM in Los Angeles. She worked for the international brand BCBG Max Azria and for Planet Blue, a brand that encompasses the true Californian way of life. After learning all she could from working in LA she decided it was time to head home. Jenn wanted to be able to work from home to care for her baby boy Maddox, but still craved an outlet to be creative. From then on it was history in the making as Twigg & Feather was born … Studio-4am3 Studio-47 Isabelle-4 Lila-3



Catch up with Chan // Fall Look Ahead

August 22, 2016
Summer is winding down, today you could actually feel it in the air. Leaves are swirling on the ground in front of Freyja. *le sigh
Couple tidbits to catch up on!!
I was in sunny Las Vegas last week catching all the new spring 2017 looks, even picking up some ahh-mazing accessories and tops for fall. You won’t be disappointed! It was 46 degrees! Needles to say, Holden and I hit the pools in the very early morning, followed by days of air conditioned convention centres! Stay in touch with us over Instagram as we roll out new stock as it arrives! Like this new Ash and Ember Plaid shirt line!
Our second annual Style Showdown was in full force over August. This is our summer contest where we take a style that stalled in the shop and challenge instagrammers to style it and bring it to life.
Our Instagram feed reposted a look from all our fashionista contestants. If you searched the hashtag #styleshowdown in Instagram, you can still see all the looks posts. Contestants were allowed to post up to 5 looks with the questionable dress.
The response was amazing. They turned the hardest dress to style into the most versatile and stylish dress we had all summer. How amazing is that. We are so touched you all came forward and gave this once lonely dress, a spectacular showing.  We even had to bring in past staff and last year’s winner, Sarah Buchan to help us decide.
We were basing our scores on:
  • Fashion sense
  • Photography
  • Use of accessories 
  • Location 
  • Overall impression 


First Place for $250 in summer clothes

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Second Place for Freyja gift bag

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Third Place for Freyja gift bag

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We have gone completely choker mad here, arriving this week you;ll see choker’s Made by Emily in Calgary, and a new Canadian sweater line from Montreal, Twigg and Feather! More to come!!

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Also, save the date Thursday October 6th – who doesn’t love a good drag show? Stay tuned, we have some FABULOUS news coming your way soon !!


Chan xx

Cool Pics, Events, Fashion

Style Showdown 2016 // Instagram Challenge Contest

August 2, 2016


I T ‘ S  B A A A A C K ! ! !

Last year we introduced you to our “Style Showdown”, its where customers, like yourself, pick up a fashion item from Freyja and style it the best you can on Instagram. The thing is, we had a dress that came into the store, and it just wouldn’t sell because it truly needed styling to see it at its best. So we challenge you to a styling contest!

Instead of storing the dresses for next year, we are giving them to you all to compete  – and you get to keep the dress after as a thank you. There are limited number of the dresses this year. So you will want to come to the store or contact us ASAP if you want in! This year’s challenge piece is a solid white or solid orange mod style, bat wing, shift dress. Let the games begin 😉

We will announce 3 winners August 16th, the top 3 winners will all receive awesome prizes!! 1st place takes $250 in Freyja summer collections. – Plus all the glory of being the Freyja Fashion Instagram Winner!!

The judging panel will exist of all Freyja staff and last year’s top winner Sarah Buchan. 

Photos will be judged on:

  • Accessories
  • Location
  • Photography skills
  • Creativity
  • Eye for Fashion

Important Stuff:

  • You must use the dress provided.
  • Style any way shape or form. Get creative with your accessories, makeup and locations.
  • Instagram your pic and tag us (@freyjalifestyle) and use hashtag #styleshowdown
  • Must have it posted by August 15th midnight!
  • If you do not use the dress and participate, please return the dress and let another fashionista try her hand at the challenge. We will out the no shows on social media!
  • Come pick up a dress at Freyja and fill out the tiny participation form.
  • Once you have a dress, enter up to 5 Instagram pictures!
  • Feel free to use photography apps and photo apps like VSCO, Beautify, Afterlight, PhotoMirror etc
  • Use selfie sticks if you need, employ a BFF or Instagram Husband to help photograph your great angles!
  • Follow the contest on our Instagram feed @freyjalifestyle


The stylists on staff at Freyja and myself have taken a dress home to style and photograph to provide some examples for you all. But its best to turn to your most favourite fashion bloggers for inspiration.

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If you need to message us, contact us via our Facebook page or email


Cant wait to see your styling!!!


Chan xx